The Strategy Blog.
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Conference speakers call for an end to siloed thinking.
This seemed like a theme that speakers came back to again and again during the Warc MAP conference this month. (By the way, I don’t know whether to put “siloed” or “silo’d”. I’m drawn to the apostrophe but decided against it because I know some people get very annoyed by…
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You have to see what the customer sees, feel what the customer feels, know their truth to get it right.
I spent some of this morning in the inspiring company of Mat Hunter, Chief Design Officer at the Design Council . (If you’re going to be Chief Design Officer anywhere it can’t get better than that job can it ?) We were sharing a panel at a local government digital…
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Twitter by candlelight
Did you have a romantic Valentine’s Day? Did it go to plan or were all your dreams and hopes crushed ? My love life is perfectly intact but my plans didn’t exactly pan out. I don’t like going out for Valentine’s Day but I had planned a nice home cooked…
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What on earth do you wear to a Disrupterthon ?
I went to my first “Disrupterthon” last week. When I told one colleague that this was where I was going, she said that that was how she considered every meeting that I was in. (I’m sure that’s flattering if you think very positively about it). This was a TV…
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Time to kill the “unique”?
Q: When is a unique visitor not a unique visitor ? A: Most of the time. Which as my mother would put it is a bit like saying that you are a bit pregnant. Unique visitors to websites remains a metric that is commonly used to understand the flow of…
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What is your natural search ranking ? It matters more than you might think.
Your natural search ranking may be poised to replace advertising awareness and consideration tracking as a key indicator of how a communications strategy has truly influenced the minds of the target audience and therefore the most reliable indicator (alongside sales of course) of the success of a campaign. Google search…
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What could be better than a 90 inch smart HDTV in your living room ?
Two 90 inch smart HDTVs in your living room. Imagine – instead of having to choose whether to watch Manchester United’s game or Manchester City’s game on the last day of last season you could have watched both simultaneously on a proper TV. Or what if a match clashes with…
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Baby, you can drive my car
Except baby might not want to these days. The Economist published an article recently that suggested that “in the rich world, people seem to be driving less than they used to”. The article harks back to the days of the movie American Graffitti, when owing a car was essential to…
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Happy Festivus for the rest of us, or how your belief system at work may dictate the real culture of the organisation.
Festivus is Seinfeld’s alt version of the Winter solstice celebrations, although in my household we prefer the lighter, warmer and more presents alternative from the OC. (“Chrismukkah : 8 days of presents followed by 1 day of many presents”). Since it is that time of year when thoughts turn to…
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Do the same thing as last year ? Flux that.
Generation X, Generation Y, the Millennials, Gen YNot. All useful and descriptive phrases. ( If everyone in the meeting is clear on what they mean that is. ) The next generation that will change everything however is not purely defined by age and demographic but by attitude and action. It…
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Which is better : man marking or zonal defence ?
Which would you prefer in your organisation: a management structure where – when something goes wrong – you know whose fault it is? Or a management structure where it’s less clear whose fault it is when things go wrong, but where there is a greater chance of success? In other words,…
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A quiet man of honour.
This blog is dedicated to Geoff de Burca. In fact he paid for it. Let me explain. One week after the amazing Channel 4 Stand up to Cancer night, MediaCom ran its own version in the bar in Holborn. Compered for the evening by the inimitable Jem Lloyd-Williams (McIntyre…
For your bookshelf
