The Strategy Blog.
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3 rules to simplify media
Media is complicated. More and more complicated. The more complicated things are the greater the need for simplification. Here’s 3 simple rules to help to deal with the complications. There are more and more lines on a block plan. The media channels used don’t have easily comparable metrics. Even the…
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Here’s the top reasons why there should be more women behind the camera.
Image: Black Victorian by Stephanie Nnamani Getty Images Some called 2017 the “year of women”. Time Magazine’s person of the year was “The silence breakers”, the thousands of people who blew the whistle on sexual harassment. They didn’t put thousands on the cover however. Five women were represented in the…
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The single most important factor for transformation, and it might surprise you.
Which is the most important factor for transformation? At the beginning of 2018 we asked our clients a big question. Of all of the multiple issues facing our industry, (including GAFAM, Brexit, Millennials, Voice, Purpose etc etc), all of which are on marketers’ minds, which is the most important? I…
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What you need to know to avoid wasting time in start up petting zoos
In today’s business world, doing the same thing you always did is not an option. If you don’t innovate, you die. It could be a slow demise, might be fast, but thriving isn’t on the cards if you don’t change. One of the fastest and most effective ways to drive…
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The weird way to succeed at networking
Two ways to succeed at networking. Some of us are naturals at networking. Given a luke warm glass of indifferent white wine and some limp crisps those lucky people circulate at room like honey bees in search of nectar. Two hours later they are the last to leave (undoubtedly to…
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No more standing by #pressforprogress
For IWD 2018 make a pledge. No more standing by. Let’s talk about bravery. Not mountain climbing. Not parachuting out of a plane. Not bungee jumping, abseiling, marathon running, Tough Mudder or Iron Man training. All of which are admirable. I’d like to talk about everyday bravery. The bravery never…
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The most important thing to focus on when you create content
11 hours of media consumption in 8 hours of time. This is not a creative endeavour; it is a race for attention This is how Jez Nelson, ceo of Somethin Else, describes the content development and audience generating business he’s in. I think it is a good description of the…
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What you need for next level leadership
A recent brief for a talk at a conference about leadership ran as follows: “We want the delegates to understand that what’s got them to the senior level that they are at now, isn’t enough to take them to the next level of business leadership”. What’s necessary for the next…
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Respect is more important than a title
“Any fool can buy a car, but you can’t buy respect”. “free fall”, Robert Crais You can’t buy respect. You have to earn it. There’s some jobs where hierarchy and status mean that everyone below you more or less does as you tell them. I imagine the armed forces work…
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Advertising and marketing don’t feature as career choices for kids
At the centenary of suffrage for some women in the UK, a report reveals that girls as young as 7 think women less smart than men. A recent report on the career aspirations of 7-11 year olds has concluded that from a very young age most children stereotype jobs according…
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Leaders have one job
How many voices do you need for great leadership? Writer and leadership coach, Amy Jen Su wrote in Harvard Business Review earlier this year that you need to cultivate many different leadership voices rather than simply focussing on trying to appear confident. She lists five different voices that she says…
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How “path dependence” can help and also prevent progress
Path dependence is our business. Path dependence can break our business. The qwerty keyboard doesn’t make much sense. It did once, it was designed to make typing easier. When typewriters were manual, typing was limited largely to professional typists who used all their fingers for touch typing. Mad Men depicted…
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