Dr Ed Lu is an American physicist and former astronaut.  He was one of the opening speakers at this year’s Marketing Society conference.  How cool is that.  Everyone wants to hear from an astronaut. He flew on two space shuttle flights and made an extended 6 month stay on the International Space Station.   He…

Football: a beautiful game and a business. If there were more women involved in football at senior levels there would be better performance. When there are more women involved in senior management of businesses there is better performance. Is football really that different? There’s plenty of research into the benefits of gender balance for business. …

Have you been keeping up with the latest investigations into the Dark Matter of the universe?  100s of millions of pounds have been spent searching for Dark Matter.  Physicists have been searching for 3 decades.  Not only have they not found it they still don’t know what it is that they are looking for. Jonathan…

A long time ago, in full service ad agencies, TV buying was a manual, spot by spot process.  One of the first rules of TV buying for new buyers was that you had to buy 70% of a TV schedule in peak airtime, ie between 1730 and 2300. Most TV schedules to this day will…

“Autumn is a second spring when every leaf is a flower” – Camus Autumn is well and truly upon us now.  The nights are drawing in.  The clocks are going back, we’re stocking up for Guy Fawkes and many of us are thankfully donning the black tights of concealment. The ad industry is gearing up for…