There is an online survey I occasionally get asked to fill in.  It begins with two simple questions.  The first asks gender (with a picture – there is a boy in blue and a girl in yellow – I normally get that one right).  The second question asks your age bracket with more little pictures…

picture source: jeffjacoby.com Thom Dinsdale @thomdinsdale Thanks to Andy Walsh for forwarding me this Tweet.  Interesting isn’t it? It reminds me of The 4891 Theory (the inverse of 1984). In Orwell’s dystopian masterpiece the general public was constantly watched by Big Brother and nothing went unremarked or unpunished.  In reality it is the great and the…

Which wagon now you’re asking yourself.  The truth wagon.  Martin Lindstrom, author of Brandwashed and Buyology, says that telling the truth to the consumer is the only real way forward in the current age. I of course agree with him in this respect (Tell the Truth – Honesty is your most powerful marketing tool is…