The Strategy Blog.
-
Snow makes Real Time Planning a reality.
It will be no surprise that the snow affected more than the journey to work. There was huge impact on media habits too. Just as ice and snow have brought disruption to many parts of the UK, they have also disrupted traditional shopping and media habits.This one is a no…
-
Its good to know we all think of cake when times are hard!
The other day I was crawling down the Finchley Road as usual and I noticed with some excitement a sticker on the large dirty white lorry in front of me. It said (I initially thought) Hendon Bake Club. How nice I thought, a lorry driver that cooks. Closer inspection however…
-
Appointment to view TV is back and this time it’s hashtagged.
For most of the 21st Century trend spotters have been talking about personalisation as the predominant force. Tailored for you, and delivered when you want and how you want it. What we’re now seeing is a trend in absolutely the opposite direction. Shared or communal experiences have a much bigger…
-
Behavioural Change will be more easily obtained by appealing to the lowest common denominator
The Fable of the Bees: or, Private Vices, Publick Benefits is an essay written in the eighteenth century suggesting that the best route to the public good is to exploit the tendency to vice of the general public. It was scandalous in its day and its author Bernard Mandeville was…
-
What is the difference between Birmingham UK and Birmingham Alabama and why should you care?
Jeremy Hunt, minister for Culture, Media and Sport, thinks that City TV is the way forward for the UK media scene. Hunt sees micro local television as a way of helping to deliver the “Big Society” strategy because it will make local politics more vibrant if it is televised. He…
-
Traditional solutions remain paramount (for elevenses anyway).
MediaCom has long been renowned for the quality of the refreshments in meetings. More than once has an auditor assured me that the biscuits in our client meetings are more chocolatey than our competition. Outside client meetings you would normally be hard pushed to find a good biscuit however. Conscious…
-
Masterchef The Professionals – disagreeing with the judges is sometimes the only way to win.
The current series of Masterchef – The Professionals which is running on BBC2 has lacked excitement. We don’t even have the frequent assertion that “Cooking doesn’t get much tougher than this” – perhaps because the candidates on this version of the reality show are actually people who earn a living…
-
Go To The Shed
Loving the Kill the Hippos thought from Matt Brittin of Google which Arif wrote about here http://community.brandrepublic.com/blogs/takemetokansas/archive/2010/10/15/publishing-failures-unite-at-aop-2010.aspx. For those of you that missed Arif’s blog it is not about attacking endangered species but is the theory that the world wide web allows you to contradict the Hippo ie the Highest…
-
The Age of Dialogue has grown up.
Last week we held our latest Age of Dialogue conference at MediaCom. The terminology has now passed into popular usage, but to remind you The Age of Dialogue is our name for the 4th and current age of communications. Consumers relationships with companies and their products and brands have changed. …
-
The Royal Television Society’s Conference on September 28th was exciting for all kinds of reasons including combat style interviews, John Wayne (sort of) and a can of fruit salad.
The opening speaker Jeremy Hunt – the minister for culture and sport – was closely followed by a panel talking about South Korea’s media landscape. The contrast between the UK minister’s manifesto for more micro-local TV channels and South Korea’s speed of development was startling. Pity anyone interviewed by Steve…
-
Matt Brittin is right to call for us to pay attention to mobile.
Last week the md of Google UK called for UK companies to not be left behind by mobile. He claimed that only 3% of companies are ready to “harvest its potential” ( http://www.brandrepublic.com/news/1028382/Marketers-need-experiment-mobile-says-Google-UK-chief). The statistics obviously speak for themselves, everyone you know probably has a mobile phone and an increasing…
-
The other day I had a disturbing incident in Leicester Square
I was being presented to by Global Radio who were making the point that audio affects mood. The rather startling way in which they made their point was by showing me an image of a baby in the womb (always heartstoppingly lovely) and simultaneously playing a loud alarm. I’m still…
For your bookshelf
