The Strategy Blog.
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Tis the season for annual predictions.
At around this time of year Esteemed Media Pundits have been predicting “Next year is the year of the mobile” for at least 5 years. I was on a panel recently at the Mobile Advertising World Conference. My co-panellist Simon Andrews upped the game. He’s calling it the “Decade of…
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Winning the race for status, losing the race for the industry
Have you seen the YouTube video yet where a man is chasing his dog, chasing deer in Richmond Park? http://www.youtube.com/watch?v=3GRSbr0EYYU. The nation seems divided over whether it is funny or not, but it gives me the excuse to talk about a deer related subject which has lessons for our business.…
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Does TV stop violence and what’s your prediction for 2020?
Penelope Keith says that young people bash up old people because families don’t sit round watching sit coms together in the way that they used to. Really she did say that.. in an interview reported in the Daily Mail : http://www.dailymail.co.uk/tvshowbiz/article-2061599/Penelope-Keith-blasts-youth-cult-TV.html. In Keith’s heyday people had to watch what was…
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End the “Over-Cap”
I was watching a show last night about the Reunion of Fry and Laurie : Two national treasures according to the narrator. We’d Sky-plussed it ages ago and finally got round to watching it. We were looking forward to it. I got about half an hour in and then gave…
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What’s your Facebook “Friend” Number ?
I have found a new topic of conversation for Small Talk occasions. This is something I look for constantly because I have never found Small Talk to come naturally to me. Deep Intense Enormous Talk I find relatively easy to jump into. But this is clearly not always appropriate…
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If Morgan Spurlock called you would you call him back?
The layers between marketing and the customer are stripped back this week with the release of Morgan Spurlock’s new film The Greatest Movie Ever Sold. Brand Republic interviewed him here earlier this month (http://www.mediaweek.co.uk/news/1096732/Video-Morgan-Spurlock-turned-camera-adland-BR-asks-liked-saw/?DCMP=ILC-SEARCH). Spurlock’s intention is to lay bare the relationship between brands and content. He says in the…
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The slow media movement
A client of mine asked to go to L’Escargot last month for lunch. It was a very popular media haunt at one point, although I didn’t spot anyone I knew there on this recent occasion. At the height of its popularity I never actually went because I was so fond…
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You’ve got to have faith
A decade or so ago there was a lot of talk about black box media solutions. About how in the future there would be so much information and data about people that you wouldn’t really need strategists any more you would just plug everything into a big black box and…
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Building performance, brick by brick.
If there is one thing that all businesses have in common as they look at plans for 2012 it is that we all would like improved performance from our teams. There is no one way that guarantees improved performance. You can try financial incentives. One of the things that Jack…
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Predicting with predictable prejudice.
It sometimes seems that everything is changing. We rely more and more on predictions or forecasts of how things will turn out in the new environment. Forecasting. Can’t live without it, can we? Yet the wisest comment I’ve read so far about the Vickers Independent Commission on Banking Report is…
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Creating customised success.
Specific ad executions for local media from newspapers to outdoor sites are underused by national advertisers. Local copy can be extremely effective and the barriers to delivering it are worth overcoming. Noodles show that this local customisation can be pushed even further. In this month’s Fast Company Magazine…
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We all would have been glued to Local TV last week.
I was a bit dismissive of Local TV services when I first heard the idea at the Royal Television Society Conference last year. It was difficult to see what the business model was, and there seems to be plenty of television for people to watch already (average viewing in the…
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