First lesson of presenting:
Say what you’re going to say. Say it. Say what you have just said.
I learnt this in my first ever presentation training and it is true not only of presentations, but every time that you want to communicate.
Got some feedback for a team member. Say what you’re going to say, say it, say what you just said.
Pitching for a payrise. Say what you’re going to say, say it, say what you just said.
Breaking up with someone… Say what you’re going to say, say it, say what you just said.
Writing an awards entry, Say what you’re going to say, say it, say what you just said.
People’s ability to hear what they want to hear is pretty amazing, and our brains love to stick to existing patterns of thought, so if you have something new to pitch you need to make it simple and repeat it.
If you complicate things, then that will allow misinterpretation.
If you hedge around an issue, people might just not hear anything that you say.
If you assume that they will work out what you mean from your subtle implications, you’re probably wrong.
And if you love (as many in adland do), to lead up to a big reveal, don’t count on the fact that people will still be paying any attention at all unless you have given them a really good reason to by, yes, you guessed it, saying what you’re going to say in the first couple of minutes.
Our favourite sing-a-long songs demonstrate this beautifully. It doesn’t matter what the artist intended, all people remember is their interpretation of the chorus.
The Pogue’s classic, with the wonderful Kirsty MacCall, Fairy Tale of New York from 1987 is a perennial favourite in the UK.
But have you really listened to the lyrics? They aren’t cosy, they aren’t that Christmassy and they aren’t really suitable for a singalong with your nan or your kids.
Britain’s favourite Christmas song, starts in the drunk tank, and goes downhill from there: Blessed Shane now “won’t see another one”.
Every Step You Take is still popular as a classic wedding song, and the Police original from 1983 was of course about a stalker. 40 years later, it’s still hugely popular, as a love song.
There’s a Bowie favourite used to rouse crowds and boost corporate spirits; but when people hear “Heroes” what they hear is just the line “We can be ‘heroes’!”. What they don’t hear is that the song is actually about a doomed, dysfunctional couple whose dream is that they might be ‘heroes’ (Bowie includes the ironic quote marks, just to make it absolutely clear that they’re not really heroes) just for one day.
Born In The USA by Bruce Springsteen is played at patriotic gatherings. Its about how badly vets were treated after Vietnam.
And the highly hummable, Stevie Wonder hit, Signed, Sealed, Delivered, I’m Yours, is less of an actual love song, and more of a dodgy and unbelievable grovelling apology for bad behaviour.
Of course, there’s more.
And why should the artists who made the hits worry? After all they may be misunderstood, but as my grandmother would have put it, they’re misunderstood “all the way to the bank”.
The key point here is that this is more common than you might think, and this is worth remembering every time you begin to compose.
Let’s assume that most of our readers aren’t writing hit songs, but you probably are writing presentations, scripts for meetings or working out how to sell something.
Two crucial points to remember are:
You need a chorus, something memorable, and repeatable.
No-one will remember anything else apart from the chorus.
And, as I have said,
Say what you’re going to say, say it, and say what you have just said.
Or in other words:
Say the chorus, repeat the chorus, repeat the chorus again.
A good boss is a servant leader
February 6th, 2024Happy 2024.
As the old year turns into the new year there are often added pressures.
Where it is acceptable to move a meeting from June to July or from October to November, moving a meeting from one year to another seems much more epic, and rude, so maybe the last weeks of the year have been especially fraught with added pressure to squeeze catch ups in?
For organisations with calendar reporting there is all the busyness of finalizing year-end figures, and crystalising business plans for the next 12 months.
Then there are awards, the new season is also starting with Campaign Media Deadlines in January.
Is your boss putting pressure on you to get stuff done at an even higher rate of agility than usual?
Bosses increasingly see the benefits of being in the office together and want to see you there. So, getting you physically in the office is an overriding agenda too, which can be an added pressure to a difficult work life balance for some.
Bosses shouldn’t be adding pressure of course. That isn’t the role. A great leader will be working as hard as possible to alleviate pressure and find hacks to make your work simpler and less hassle.
Our popular culture doesn’t reflect this does it. It’s locked into a 20th century, even Victorian, notion of the boss as tyrant, making unreasonable demands and not caring about anything more than the results.
From the wonderful Sylvie in Emily in Paris to the iconic Katharine Parker played by Sigourney Weaver in Working Girl, to 9 to 5, The Office and Horrible Bosses and all stations in between there are a myriad of caricatures of rubbish managers.
And where are the good bosses on screen? Few and far between.
In our best-selling book (with Kathryn Jacob), The Glass Wall, success strategies for women at work and businesses that mean business, one of our anonymous interviewees told us about the need to ask your boss for help, not to assume that they just expected you to Just Do It.
She told us that she had taken a big promotion but felt really out of her depth. In fact, she confided that after her first few weeks she was completely miserable, not sleeping properly and she felt like she was
letting her new boss down badly. She had found out that she wasn’t superwoman. Well, nor are any of us. What she needed to do was ask her boss for help. Because her boss wanted her to succeed. Of course, he did, he’d promoted her, and her failing was only going to cause him more problems.
This is true of everyone. Always remember that your boss needs you. But they might not know, unless they are mind readers, what you need from them.
In an ideal world your boss would prioritise your welfare. In Agile ways of working (of which I am a huge believer) the notion of the Servant Leader is pre-eminent. The role of the team leader is simple, to control workflow to make sure it is realistically manageable, and to remove barriers from your path. And the daily standup and transparent KanBan ensure that the leader can do this.
Not everyone works in this way of course. Your barriers or difficulties might not be clear to your manager, and remember they have their own problems, and pressure.
So, take time to communicate what you need from your boss. Manage your manager and try to manage your team better than Sigourney.
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