The Strategy Blog.
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Panto season is here
Oh no it isn’t Oh yes it is. It’s maybe not generally known that the original folk tales on which one of the greatest hits of panto is loosely based were really quite dark. The Grimm Brothers telling of Cinderella differs from the panto and Disney version in several respects.…
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3 work hacks
“And now for our grand finish: Gloria Gaynor’s ‘I Will Survive’ in the manner of Bach” It’s a clever musical trick. Adapting an existing tune or melody in the manner of another composer. The pre-dinner entertainment at the Marketing Society annual gala consisted of pianists Orit Wolfe and Tal Zilber…
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Be brave
“Comfortable spaces to have uncomfortable conversations” So said, Gemma Greaves, ceo Marketing Society, as she introduced this year’s conference at the Science Museum. In 2016 I praised the conference content but remarked about the lack of gender diversity on stage. As a result Gemma recruited me to her conference panel…
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Feedback
“His team would follow him anywhere, but only out of morbid curiosity” (Source: feedback review from a large US corporation) Feedback is crucial. I always want more feedback on how I’m doing. My ceo Josh Krichefski reminded his board recently to seek feedback frequently and act on it. Feedback at…
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Standing by is no longer an option
Its darker now. Its darker now as autumn takes a hold. Brexit looms. Most businesses are calculating the impact of change; an unpredictable regulatory framework; the potential brain drain to our industry. The latest Bellwether report says that two thirds of marketing companies have frozen their spend. Campaign’s Gideon Spanier…
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Nailing it – how everyone else being wrong can’t be right
500 years ago, on 31st October 1517, Martin Luther nailed a poster on to the door of a church that changed history. Establishing, once and for all, the power of out of home media. Actually, not the point of this blog. Sorry poster fans. 500 years ago Luther nailed a…
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#ThisisSuccess
A good day at work How much are you the victim of SAD? The time shift in late October obviously means more darkness, sooner. Shortly the time will arrive when you may leave for work in the darkness, return home in the darkness, and if you’re in meetings all day,…
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Partnerships: Worth more than the trouble
“Partnerships” are routine considerations for our industry. They are not routine to deliver however. First off, they require some definition. People mean different things by them. Is a simple badging of a sponsorship a partnership? If we work collaboratively with content creators aren’t we in partnership? Or is a true…
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Who’s using data in the best way?
Who is using big data in the best way? The shortlist has been published for the best use of big data for buying. The Gold winner of the Media Week award 2017 in this category has just been announced. The excellent shortlist demonstrates the range of applications for media buying: …
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Want to boost your bottom line?
Want a real competitive advantage? New McKinsey research, published in the FT, reinforces earlier assumptions about the importance of diversity and calculates that the gains can be even greater than previous stats. Simply put, companies run by diverse teams perform better. McKinsey have analysed gender diversity at exec level across…
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Why frequency matters
You used to call me on my, you used to, you used to You used to call me on my cell phone Late night when you need my love What makes a hit a hit? Since the dawn of popular music, two factors have mattered most, as reporter Derek Thompson…
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We are social media
This month JoeMedia took on the big topic of whether Social Media is dividing us or bringing us together. As their CSO Will Hayward pointed out at the recent Social Media Week London conference there’s been a huge stepchange in democratising news because of Social. News is no longer curated…
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