So says Deloitte.  Whilst a part of me wonders where this leaves the toaster (surely the best consumer device since sliced bread) the immediate evidence of a billion upgrades in a single year is convincing.   We are obsessed with them of course.  At a recent Mobile get together I saw Maslow’s hierarchy of needs…

This was the headline in the Sunday Times earlier this month which you might have missed ( the news has been quite full on so far this year).   It explained that at one group of hospitals staff have had to “dress up as monkeys and blow toy trumpets to win funding for their projects.” …

Men may have outnumbered women on stage by some margin at the Marketing Society conference but the women who did feature were amazing.   Kirsty Wark chaired the day with charm.  Carolyn McCall never disappoints.  She’s always great, either personally, where she is nothing but kind, nor professionally where she is always as impressive as…

This throwaway comment, from the Grand Rory, gave me pause to think.   Biologists, really?  Rory believes they best understand how the brain works.  A biology graduate would have great expertise in the reptilian brain for instance, which helps to explain system 1 vs system 2 thinking that many consider crucial to predicting behaviour.  …

The other day I was chatting to the head of a media company about how one of his new recruits had settled in.  He’s said that his new employee, a senior executive, had settled in well, and was already making a great contribution.  He’d reported that he’d already had more laughs in the first few…

“Notice anything unusual about this panel? Yes, it’s all-female. And yet male panels, or those with one woman, are so common, they go unremarked. Our industry is filled with incredible women, but the future isn’t female – just equal.” Lindsey Clay, chief executive, Thinkbox in Campaign Magazine. It really is about time we made progress…

“The weakness of modern strategy is that it is too reliant on technology.  The triumph of accuracy of outputs with no impact on outcomes”.  Hidden Histories GPS BBC. I am sometimes asked about how programmatic will transform advertising.  Clearly a benefit of programmatic is pinpoint accuracy and the reduction of wastage.  But when we consider…

YouTube has been everywhere recently.  Buses, posters, magazine features and the BBC. An episode of the Apprentice featured the candidates making a YouTube video and collaborating with YouTube stars to promote it, thus proving once again that any idiot CANNOT be funny or clever enough to go viral. YouTube stars have also been into MediaCom’s…

Big news from the Ig Nobel Prize this year as one winner explains why  banana skins are slippery.  Earlier winners have included the  researcher of Homosexual Necrophilia in the Mallard Duck. The originator of this dubious study is Kees Moeliker and he was a guest on a recent episode of Radio 4 show The Museum…

Walking down one of Hampstead’s bijoux roads recently I noticed a woman leaning out of an upstairs window explaining to a man at the door that her “smart” lock had locked her in and asking him to try different ways to open the door.   If MediaCom’s strategy director Mark Cochrane is right we can…

Back in the summer (can you remember the summer ?) Campaign shared some of my holiday reading.   As it happened the weather in Devon was ok and the waves were suitable (not too gnarly, not too tiny).  Therefore I didn’t get to my book about the end of civilisation in the Bronze Age yet,…

I’ve got a packet of “repositional notes” on my desk.  You’d probably recognise them as “post it” notes. I will probably use them in the same way as I would genuine post it notes, just as I will “hoover” my carpet with a Henry and chuck a “flying disc” in the park instead of a…