The if only awards Awards season is on us again (is it ever not these days?), with entries due for Campaign Media, Marketing Soc, Thinkbox, Outdoor, Festival of Media and more. Enormous effort will be made to ensure that each brilliant idea is explained properly, and the results will be polished up to look as…

“No idea is a bad idea” is one of the sacred rules of brainstorming. The concept is based on the theory that ideas are like young plants. Rain too hard on them and they will wilt away. Don’t criticise. Warm them in the greenhouse of sunshine approval. This is one of the founding rules laid…