Just the one.  No joke. People love a strategy.  Before a campaign reaches the public it may well have been through the rigour of a creative strategy, a media strategy, a content strategy, a direct response strategy, a digital strategy and a mobile strategy. There is just one strategy and I’d like us all to…

“We often hate each other, but it’s the kind of hatred like flint and steel – the sparks that come out of it make it worth the while”, Penn on his magic partner Teller.   One of the hardest fought categories in the Media Week Awards judging was Large Collaboration.  This was a strong shortlist,…

Ian Katz, editor of gladiatorial Newsnight, wrote recently about an impasse in journalism suggesting a deal to allow politicians to get their point across in traditional media and to be less defensive. As the general election approaches I think that politicians should focus on their direct channel to the public – social media.   Presenter…

In 1946 Bedouin shepherds stumbled on a huge archaeological discovery.  In caves near the Dead Sea they found a series of scrolls housed in jars.  By 1951 a full excavation was under way and in the end nearly a thousand documents were discovered.   The documents were dated to the time of Jesus – around…

Can we stop with the nostalgia for what media used to be about please?   Some say: the art of the media agency used to be to find the perfect spot for a TV ad.  I say : this is targeting the right audience at the right time and in the right place and media…