At our conference this week we heard case studies of two connected partnerships which truly use TV to its full advantage.   Both Iceland’s sponsorship of I’m a celebrity and WKD’s association with TOWIE make the most of ITV and every kind of second screen.   They also both had a massive impact on the…

The ex-chief rabbi Jonathan Sacks tells a story that when he was appointed he discovered that he shared a love of Arsenal with the Archbishop of Canterbury. They decided to have their first official meeting in the box at the next game.  Where Arsenal lost, and lost badly.  The papers picked up on the story,…

This week saw the anniversary of the D Day landings.  The invasion of Normandy that changed the course of the Second World War.   Coverage in The Guardian said  “Seventy Normandy summers ago, as the ships and planes and gliders disgorged 156,000 on to beaches and into the smoke, flames and barrage of mortar fire,…

Too much loyalty can be a double edged sword.  Whether you’re a pop icon, a business leader, a sports team or a brand.   My favourite pop star is famous for his uncompromising live gigs where he reinterprets his old classics so that they’re unrecognisable to casual fans, refuses to interact with the audience for…