Your natural search ranking may be poised to replace advertising awareness and consideration tracking as a key indicator of how a communications strategy has truly influenced the minds of the target audience and therefore the most reliable indicator (alongside sales of course) of the success of a campaign.   Google search is striving to become more…

Two 90 inch smart HDTVs in your living room. Imagine – instead of having to choose whether to watch Manchester United’s game or Manchester City’s game  on the last day of last season you could have watched both simultaneously on a proper TV. Or what if a match clashes with some golf or tennis.  Nothing…

Except baby might not want to these days.  The Economist published an article recently that suggested that “in the rich world, people seem to be driving less than they used to”. The article harks back to the days of the movie American Graffitti, when owing a car was essential to the American dream. As a…