The opening speaker Jeremy Hunt – the minister for culture and sport – was closely followed by a panel talking about South Korea’s media landscape. The contrast between the UK minister’s manifesto for more micro-local TV channels and South Korea’s speed of development was startling. Pity anyone interviewed by Steve Hewlett who was inspirational in…

Last week the md of Google UK called for UK companies to not be left behind by mobile. He claimed that only 3% of companies are ready to “harvest its potential” ( http://www.brandrepublic.com/news/1028382/Marketers-need-experiment-mobile-says-Google-UK-chief). The statistics obviously speak for themselves, everyone you know probably has a mobile phone and an increasing number of them are using…

I was being presented to by Global Radio who were making the point that audio affects mood.  The rather startling way in which they made their point was by showing me an image of a baby in the womb (always heartstoppingly lovely) and simultaneously playing a loud alarm.  I’m still upset thinking about it.  Their…

picture source : www.loanspeed.com This seems to me worth remarking on and even worth celebrating a bit. I know this is still a very low score (-18%). Although bear in mind that consumer confidence has not been positive for a very long time, in fact since 2005. And it is true that one of the…

We are all familiar with segmentation quadrants. Some are based on consumer habits from say TGI which tend to fall into demographic quadrants like older; younger; better off; less well off. Others are based on the life of a brand as in gaining share; losing share; niche; mass. We use one for different types of…