For most of the 21st Century trend spotters have been talking about personalisation as the predominant force. Tailored for you, and delivered when you want and how you want it. What we’re now seeing is a trend in absolutely the opposite direction. Shared or communal experiences have a much bigger pull than most people expected.…

The Fable of the Bees: or, Private Vices, Publick Benefits is an essay written in the eighteenth century suggesting that the best route to the public good is to exploit the tendency to vice of the general public.  It was scandalous in its day and its author Bernard Mandeville was prosecuted for its immoral tendency.…

Jeremy Hunt, minister for Culture, Media and Sport, thinks that City TV is the way forward for the UK media scene. Hunt sees micro local television as a way of helping to deliver the “Big Society” strategy because it will make local politics more vibrant if it is televised. He says it will help to…

MediaCom has long been renowned for the quality of the refreshments in meetings.  More than once has an auditor assured me that the biscuits in our client meetings are more chocolatey than our competition. Outside client meetings you would normally be hard pushed to find a good biscuit however.  Conscious of the fact that like…