The Strategy Blog.
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With near empty offices what happens to office culture?
What happens to company culture without everyone in the office most of the time? For months now we have been working remotely in most parts of advertising and media. Many offices have been closed. Around the world many have opened up again, although in the UK this is recent and…
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Find your flow like Ronnie the Rocket
Last month the future of account management was questioned by an IPA study. The report, by Hall and Partners, suggests that the problem is multi-faceted. Not enough focus for the role, not enough diversity, clients want more for less, a lack of understanding of what account managers actually do: “The…
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Fuel your resurgence
When I was a kid the FA cup final was a huge occasion. The one match in a normal season (ie outside World Cup and Euros) when time stopped, when everyone, even people who had no fondness for football, paid attention and watched the big game. This is far from…
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How feminine is your style? Understand the impact of what you wear.
“Working without an underwire bra! You have no idea how liberating that is.” Vicki Maguire What we wear has significance. Mood follows fashion, trends follow moods. Current swings in women’s dress are considerable. How we dress is one of the gender differences at work. When Kathryn Jacob and I wrote…
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There is one aspect of business that the leader cannot delegate
Can’t delegate the culture We have hurtled into the future of work in the last few months. For many the workplace has ceased to be the office and we have instead participated in a giant pilot of home working. Some people can’t wait for it to get back to “normal”. …
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Now is the time to innovate.
There are three factors that make this the moment. Inability to rely on modelling as a decision making tool; Changes in society and media behaviours; New tech. First modelling. IPA Effectiveness Awards judging is ongoing. As convenor this year I am all too well aware of how tough the process…
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Fine words and pledges are one thing. Actual change is another. Good measurement is crucial for real change.
Project Diamond is a single online reporting system supported by all the major TV broadcasters to measure the diversity of everyone on TV and everyone who makes TV. It works very simply. If you are involved in any TV show, in front of or, behind the camera, in any way…
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Forget average.
No more planning for the average How average are you? Most people consider themselves above average. It is a behavioural heuristic known as illusory superiority. Yet planning for the “average” or typical person is normally how we make things work. Offices for example are planned for the average person. Average…
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There’s nothing a video call can do to replace this.
Can’t smell you, can’t touch you, can’t make eye contact with you, can you still motivate me? The movie director John Boorman has written that when he wanted to get the most out of a movie star during a shoot, he would make a small adjustment to their hair just…
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What is your video background saying about you?
Your video background is your brand What does your working space, and what you choose to reveal about it say about you? We are in the business of brand building, we know how crucial it is to consider what is on show as well as what is said or done. …
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Jerks hurt.
We are going through a very large jerk. There are roughly two theories about how evolution works. Charles Darwin, who wrote the book on evolution, was a believer in gradualism, slow change over millennia. For many years this was regarded as scientific fact. But if this was the case you…
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The long and the short need adding to now: here’s the medium and the very long term of it.
The long and the short needs some additions: the medium term and the very long. The ad industry and marketing is familiar with the collective wisdom of the IPA best practice papers summed up by Binet and Field’s paper The Long and the Short of It where the importance of…
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