The Strategy Blog.
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Get active, be EPIC.
One in three people at work have personally experienced bias, harassment or inappropriate behaviour at work. Do you think that this always happened when they were on their own with someone? I think that we know that this isn’t the case. Our unique research, by Dynata, for our new book…
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Belonging, The Key to Transforming and Maintaining Diversity, Inclusion and Equality at Work, by Kathryn Jacob, Sue Unerman and Mark Edwards
Given the focus on diversity and inclusion and the £6 billion spent on it why is it that there is no concrete evidence of change? What is holding back something that is so evidently fair, has proven results on both profitability and revenue and which has been talked about for…
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The source of great marketing is businesses that commit
The best marketing comes from businesses that commit. I learnt a lot as 2020 Convenor of the IPA Effectiveness Awards. The intense (most intense in advertising worldwide?) judging process begins with reading thousands of words. Over 60 papers of 4000 words plus appendices. Then as convenor I attended three rounds…
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Come out of the casino, this isn’t a gamble
To craft a strong effective media plan you have to challenge everything, including yourself. We are all subject to confirmation bias. This means that when we hear something that we have heard before, or that we would like to believe, we are more likely to have faith in it. We…
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With near empty offices what happens to office culture?
What happens to company culture without everyone in the office most of the time? For months now we have been working remotely in most parts of advertising and media. Many offices have been closed. Around the world many have opened up again, although in the UK this is recent and…
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Find your flow like Ronnie the Rocket
Last month the future of account management was questioned by an IPA study. The report, by Hall and Partners, suggests that the problem is multi-faceted. Not enough focus for the role, not enough diversity, clients want more for less, a lack of understanding of what account managers actually do: “The…
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Fuel your resurgence
When I was a kid the FA cup final was a huge occasion. The one match in a normal season (ie outside World Cup and Euros) when time stopped, when everyone, even people who had no fondness for football, paid attention and watched the big game. This is far from…
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How feminine is your style? Understand the impact of what you wear.
“Working without an underwire bra! You have no idea how liberating that is.” Vicki Maguire What we wear has significance. Mood follows fashion, trends follow moods. Current swings in women’s dress are considerable. How we dress is one of the gender differences at work. When Kathryn Jacob and I wrote…
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There is one aspect of business that the leader cannot delegate
Can’t delegate the culture We have hurtled into the future of work in the last few months. For many the workplace has ceased to be the office and we have instead participated in a giant pilot of home working. Some people can’t wait for it to get back to “normal”. …
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Now is the time to innovate.
There are three factors that make this the moment. Inability to rely on modelling as a decision making tool; Changes in society and media behaviours; New tech. First modelling. IPA Effectiveness Awards judging is ongoing. As convenor this year I am all too well aware of how tough the process…
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Fine words and pledges are one thing. Actual change is another. Good measurement is crucial for real change.
Project Diamond is a single online reporting system supported by all the major TV broadcasters to measure the diversity of everyone on TV and everyone who makes TV. It works very simply. If you are involved in any TV show, in front of or, behind the camera, in any way…
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Forget average.
No more planning for the average How average are you? Most people consider themselves above average. It is a behavioural heuristic known as illusory superiority. Yet planning for the “average” or typical person is normally how we make things work. Offices for example are planned for the average person. Average…
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