The Strategy Blog.
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Look at the whole of the moon
Are you looking at the moon, or are you pointing a finger? The Buddha is said to have pointed at the moon to indicate its wonders to his disciples. They immediately copied him, raising their own arms to point. They were concerned with getting it right. They had many questions:…
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Delivering transformation: Push what moves.
The RSA’s head of design is fond of advocating the idea that in order to get change and transformation you need to “Push what moves”. Note, push what moves, not what is most impactful. The Royal Society for Arts, manufactures and commerce was founded in 1754 with the purpose of…
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How easy it is to find that you do not belong.
Let me count (some) of the ways: You are the only woman in the team You are the only person over 50 in the team You are the only person of colour in the team You are the only LGBTQI+ person in the team You are the only disabled person…
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Can we re-imagine the workplace to make it smaller ?
It’s a small world after all. 2020 (amongst many other things) was also the year when the world shrank. We could and did collaborate with colleagues from China, New York, Canada and Columbia at no cost of time, travel or to the air pollution of the planet. In 2021, as…
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What does leadership mean to you?
As we enter week whatever it is of lockdown, even with a roadmap in sight and yet with the winter wind still chilling us to the bone and the sunny spells alternating with rain drizzling outside our windows, it is more crucial than ever to look after each other. We…
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The unexpected impact of football without crowds
The inability to fill stadia with fans has had a terrible economic impact on clubs of all sizes. However the lack of fans may have had another effect too. This season there is less of a divide between how the top teams are doing at, well, the top, and how…
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What do successful digital transformation and business culture projects have in common? Extreme ownership
Extreme ownership by everyone is essential for success in terms of both Digital Transformation and a true culture of Belonging. There are two items to prioritise for most businesses in 2021. The pandemic has given added importance to both. Digital transformation, in light of the fact that excellent delivery of…
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Instead of segmentation, try inclusion – it will get you more sales.
For years the marketing industry has been busy segmenting. For a couple of decades it has been common best practice to segment customers into types of people to target everyone else who falls into the same segmentation. These are often expensive exercises and can take months to complete. They may…
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Get active, be EPIC.
One in three people at work have personally experienced bias, harassment or inappropriate behaviour at work. Do you think that this always happened when they were on their own with someone? I think that we know that this isn’t the case. Our unique research, by Dynata, for our new book…
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Belonging, The Key to Transforming and Maintaining Diversity, Inclusion and Equality at Work, by Kathryn Jacob, Sue Unerman and Mark Edwards
Given the focus on diversity and inclusion and the £6 billion spent on it why is it that there is no concrete evidence of change? What is holding back something that is so evidently fair, has proven results on both profitability and revenue and which has been talked about for…
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The source of great marketing is businesses that commit
The best marketing comes from businesses that commit. I learnt a lot as 2020 Convenor of the IPA Effectiveness Awards. The intense (most intense in advertising worldwide?) judging process begins with reading thousands of words. Over 60 papers of 4000 words plus appendices. Then as convenor I attended three rounds…
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Come out of the casino, this isn’t a gamble
To craft a strong effective media plan you have to challenge everything, including yourself. We are all subject to confirmation bias. This means that when we hear something that we have heard before, or that we would like to believe, we are more likely to have faith in it. We…
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