The Strategy Blog.
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What are your transformation priorities?
“I get 200 emails a day, and 3 quarters of them are people breathlessly telling me about their wonderful solution that will change my life. Some percentage of them are probably right but I don’t begin to have enough time to read all those emails let alone answer them……
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A new commercial and marketing playing field requiring new rules, experimentation and effectiveness in advertising and media
When I was 6 years old I fell in love. In fact, I found the man that I wanted to marry. I found him on TV. Captain Scarlet was my first love. He’s good looking, he has piercing blue eyes, he’s indestructible, you can count on him in a crisis,…
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Tired ? Take a break from yourself
Sympathy is exhausting. Empathy gives you energy. What is sympathy? Sympathy is feeling pity and compassion, and it’s can be exhausting. What is empathy? Empathy is actually feeling what someone else is feeling. It is not imagining how someone is feeling by putting yourself in their shoes. It’s a nice…
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“We could all use a little less suffering”
To be match fit your mental and emotional wellbeing is as crucial as your physical health. Recent events in the Olympics have highlighted this truth. It shouldn’t be so surprising should it? Yet when Simone Biles – four-time Olympic gold medallist, multiple world champion and arguably the greatest gymnast of…
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48 ways to transform creativity #2
There are 48 techniques that can transform the creativity of the work that you do. Here’s one of them. The power of burning bridges. Stan Lee was the co-creator of Spiderman, the X-Men, Thor, the Incredible Hulk, Iron Man, the Fantastic Four, the Avengers, Ant Man and the Wasp, Nick…
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Adland needs to reinvent, rebrand and reimagine when it comes to inclusion
To be match fit your mental health is as crucial as your physical health. Recent events in the Olympics have highlighted this truth. It shouldn’t be so surprising should it? Yet when Simone Biles – four-time Olympic gold medallist, multiple world champion and arguably the greatest gymnast of all time…
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Do you always know exactly what you are doing?
Know what you are doing, do what you don’t know. You have all read lots about the Euro 20 final. Let’s look at another game that has lessons for us at work. Spain versus Italy in Euro 20 was a football lesson about the importance of a balance between clarity…
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This one weird trick will transform your career
There are 48 techniques that can transform the creativity of the work that you do. Here’s one of them. The power of diverse voices. Its not a secret that I believe that diversity drives business growth. It is also crucial to creativity, and truly creative people, whoever they are, synthesize…
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Do you believe in data magic?
Are we mixing up magic and science (again)? It’s always been true that people can manipulate data to fool others. (A index chart with a scale that starts at 50 not zero for instance is a classic and somewhat disappointing feature of some awards entries to exaggerate impact). Now data…
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Is your career suffering because of all the noise?
The Media Week Awards are back The awards, which Campaign calls “the most highly prized awards in UK commercial media” are now open for entries with deadlines looming in June and July. I’m honoured and delighted to have been asked to judge again. I have seen the growth of professionalism…
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What if we did less?
The power of minus. The power of “and” has been well documented. Best selling author Martin Sharp has spoken about the power of a “life of combinations”. He exhorts people to replace “but” with “and” for a richer existence. Recent business book, “The Power of And: responsible business without trade-offs”…
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The cure for zoom fatigue
Are you exhausted by video calls? You’re not alone. Many colleagues and friends have complained of this. And speculated on why they are exhausted. Some say they miss the energy they normally get from being with team members. If you are an introvert then Susan Cain’s theory in Quiet might…
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