The Strategy Blog.
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Social media is nothing new – the Romans were doing it.
This is according to the writings of Jonathan Salem Baskin – much respected marketer, author and blogger. His latest book “Histories of Social Media” explains that the behaviours we all talk about so much as new – Twitter, Facebook etc etc – are actually all really based on very ancient…
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The real truth behind a qualitative research group.
Image:worldgallery.com How refreshing to hear WPP’s planning guru Jon Steel, on a recent visit to MediaCom, talk about the need to get under the skin of what is really meant and felt in a qual research group, rather than simply reporting what has been said during it. We live in…
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The true Venn diagram of marketing
Everyone loves a Venn diagram don’t they ? I know I do. Venn diagrams were originally invented by John Venn in 1880. How many of us can expect to live on as a diagram for over a century. The new truth marketing Venn diagram is the intersection between the three…
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Military Strategy has lessons for communication strategy
The current argument about the Afghan war and the deployment of troops between the former head of the army and the former ambassador to Afghanistan gives us three things to watch out for when making judgements about deploying resources for a communications strategy. The row – which you can read…
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Behold Scatter Cushion Computing
www.walyou.com Deloitte, the hosts of the Technology, Media and Telecommunications Predictions 2011, were very careful to mandate “Chatham House” rules at their launch event in London this week. Peter O’Donoghue, Predictions Lead Partner, said “No blogging, no tweeting and no Facebook Status updating” as he welcomed us to the overview;…
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Beware Truthiness and Proofiness
Truth in communications and marketing is like a treacle covered magnet. We are drawn to it and its very sticky. When we are introduced to truthful ideas we talk about them and spread them around. Truthiness on the other hand (it is a real word by the way – it…
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What’s next?
Here’s my prediction for 2011. The brands that will be most successful this year are those that tell the truth. It’s the next phase in the Age of Dialogue that we at MediaCom have been talking about for three or four years now. The conversations that consumers are having about…
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Snow makes Real Time Planning a reality.
It will be no surprise that the snow affected more than the journey to work. There was huge impact on media habits too. Just as ice and snow have brought disruption to many parts of the UK, they have also disrupted traditional shopping and media habits.This one is a no…
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Its good to know we all think of cake when times are hard!
The other day I was crawling down the Finchley Road as usual and I noticed with some excitement a sticker on the large dirty white lorry in front of me. It said (I initially thought) Hendon Bake Club. How nice I thought, a lorry driver that cooks. Closer inspection however…
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Appointment to view TV is back and this time it’s hashtagged.
For most of the 21st Century trend spotters have been talking about personalisation as the predominant force. Tailored for you, and delivered when you want and how you want it. What we’re now seeing is a trend in absolutely the opposite direction. Shared or communal experiences have a much bigger…
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Behavioural Change will be more easily obtained by appealing to the lowest common denominator
The Fable of the Bees: or, Private Vices, Publick Benefits is an essay written in the eighteenth century suggesting that the best route to the public good is to exploit the tendency to vice of the general public. It was scandalous in its day and its author Bernard Mandeville was…
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What is the difference between Birmingham UK and Birmingham Alabama and why should you care?
Jeremy Hunt, minister for Culture, Media and Sport, thinks that City TV is the way forward for the UK media scene. Hunt sees micro local television as a way of helping to deliver the “Big Society” strategy because it will make local politics more vibrant if it is televised. He…
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