The Strategy Blog.
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Wide open sports sponsorship opportunities, cheap as chips and with no clutter, or scandal.
Always’ “#LikeAGirl” has just won the most pencils at D&AD 2015 awards. The ad, which is designed to help to address the drop off in body confidence in teenage girls, received its well-deserved accolade in the same week as this letter hit social media. The letter, which is anonymous, and…
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“I’d like to work in advertising. Can you help me get a job?”
You must have heard this more than once. As the summer milk round kicks off the requests from graduates will begin to escalate. Dave Trott, years ago, wrote a definitive guide “How to get a job in advertising” which includes the memorable advice :”99% of people trying to get a…
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Two nations DOOH
“I want to bring our country together, our United Kingdom together…to reclaim a mantle that we should never have lost – the mantle of One Nation, One United Kingdom.”. So said David Cameron on the day of the elections results. Well in one way we are definitely already two…
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The Loch Ness Monster Media Test
It’s an increasing problem for media practitioners: how do we tell the difference between new technologies/brands/products/platforms that are short-term fads, and those that will establish themselves as long-term staples of our lifestyles and cultures. To help us all do this, I propose the Loch Ness monster test. On May 2…
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#millennials
The Millennials have been called the unluckiest generation by some. They have been written off as a feckless generation by others. (Interestingly including by millennials themselves but they’d like to point out that it is not their fault). The Economist Group on the other hand disagrees and believes that the…
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You say correlation; I say causation
TLDR “Too long, didn’t read”. Microsoft’s Chief Envisioning Officer Dave Coplin swept into our offices this month to remind us that behind every bit of tech there’s a human being. He described the symptoms of the Digital Deluge on the average human, one of which is that you can’t…
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The dominance of the “Visual Web” may herald a new era in human communication.
Nicola Mendelsohn of Facebook, speaking at last month’s Guardian Changing Media Summit, where she was described as the “most powerful media figure” in Europe, laid out the company’s vision for an “immersive, visual based web that makes communications easier in an increasingly frantic world”. Marketing Magazine said that Nicola…
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“Um, excuse me but the client would like to see him with his top off”
The first and only casting session I ever attended was for the Ajax Houseproud Hunk. I’d been involved in every stage of the pitch and idea. The product was for a new cleaning variant that meant that there was no residue after you sprayed your kitchen surface and wiped –…
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TV and Social are the perfect marriage – is NetFlix set to break them up ?
As Thinkbox have often pointed out to us we love talking about TV. TV shows are still cultural glue for the nation. Against all doom laden predictions from a decade ago we are still watching lots of TV and we love to talk about it. Thinkbox write : “The advent…
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Why can’t politicians treat us like intelligent adults ?
As I write this the latest salvo in the great British TV election debate saga is a thorough telling off from Nick Clegg. Clegg’s accused the PM of “faffing”. He said “Honestly my head is spinning with all the proposals and counter proposals, and the insults and the counter…
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Where’s all that content going to come from?
Content is a growth industry. Speaking recently to the Sunday Times ITV’s Adam Crozier said “The demand for content has never been higher. It’s a $50bn market globally growing at 5-6% a year. Whether you started life as a fixed telephony company, a mobile provider or an Internet company what…
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Are you the Special One ?
Strategy is an overused word. Frequently mixed up with tactics. I’ve only ever come across one person who calls himself a tactician in the ad trade and that’s Dave Trott in his brilliant book Predatory Thinking. Lets face it that’s not bad company to be in. In Good Strategy…
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