The Strategy Blog.
-
TV and Social are the perfect marriage – is NetFlix set to break them up ?
As Thinkbox have often pointed out to us we love talking about TV. TV shows are still cultural glue for the nation. Against all doom laden predictions from a decade ago we are still watching lots of TV and we love to talk about it. Thinkbox write : “The advent…
-
Why can’t politicians treat us like intelligent adults ?
As I write this the latest salvo in the great British TV election debate saga is a thorough telling off from Nick Clegg. Clegg’s accused the PM of “faffing”. He said “Honestly my head is spinning with all the proposals and counter proposals, and the insults and the counter…
-
Where’s all that content going to come from?
Content is a growth industry. Speaking recently to the Sunday Times ITV’s Adam Crozier said “The demand for content has never been higher. It’s a $50bn market globally growing at 5-6% a year. Whether you started life as a fixed telephony company, a mobile provider or an Internet company what…
-
Are you the Special One ?
Strategy is an overused word. Frequently mixed up with tactics. I’ve only ever come across one person who calls himself a tactician in the ad trade and that’s Dave Trott in his brilliant book Predatory Thinking. Lets face it that’s not bad company to be in. In Good Strategy…
-
Scarcity is the mother
What links UK, Estonia, Israel, New Zealand and South Korea? The clue I think lies in the latter country’s digital reputation as these nations make up the D5, the most advanced digital governments countries in the world. The Digital 5, is a network of leading digital governments with the goal…
-
The best way forward? Turn around and look back.
There’s an important issue that has been raised by many at the forefront of innovation. The pace of change is naturally becoming even faster. At the GDS Sprint 15 conference Martha Lane Fox said that breathlessness wasn’t enough to categorise the pace of change to come. “We’ll be panting” she…
-
Content and Context go hand in hand
I was surprised to hear the old chestnut of media agencies separating from creative agencies being painted by someone as, well I can only say “separatism”. They bemoaned the split between content and context. Well, I think content and context are flourishing nicely arm in arm on most client…
-
“The smartphone is the most successful consumer device ever.”
So says Deloitte. Whilst a part of me wonders where this leaves the toaster (surely the best consumer device since sliced bread) the immediate evidence of a billion upgrades in a single year is convincing. We are obsessed with them of course. At a recent Mobile get together I…
-
“NHS managers dress as witches to dole out funds”
This was the headline in the Sunday Times earlier this month which you might have missed ( the news has been quite full on so far this year). It explained that at one group of hospitals staff have had to “dress up as monkeys and blow toy trumpets to…
-
Pitch rehearsals in the dark.
Men may have outnumbered women on stage by some margin at the Marketing Society conference but the women who did feature were amazing. Kirsty Wark chaired the day with charm. Carolyn McCall never disappoints. She’s always great, either personally, where she is nothing but kind, nor professionally where she…
-
“Have you noticed how the best planners are often biologists?” Rory Sutherland
This throwaway comment, from the Grand Rory, gave me pause to think. Biologists, really? Rory believes they best understand how the brain works. A biology graduate would have great expertise in the reptilian brain for instance, which helps to explain system 1 vs system 2 thinking that many consider…
-
Love and Laugh
The other day I was chatting to the head of a media company about how one of his new recruits had settled in. He’s said that his new employee, a senior executive, had settled in well, and was already making a great contribution. He’d reported that he’d already had more…
For your bookshelf
