The Strategy Blog.
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Art versus science?
Have you heard the MediaCom Connected Podcast yet? One of the issues that ceo Josh Krichefski highlights is diversity. This time not diversity of gender or ethnicity or socio-economic background, though all of this is close to his heart and on his agenda. This time he talked about head versus…
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Binge viewing: good or bad for us?
According to a new study from the University of Toledo there is a new sickness putting the first world at peril: Binge Viewing Their conclusion is that TV viewing is associated with poor mental and physical health outcomes. With the advent of novel media for viewing television, “binge-watching” is a…
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Rewrite the code
Facebook celebrated International Women’s Day in London with the launch of Theirworld’s “Rewriting the code” campaign. Sarah Brown said that this meant changing the deep rooted values embedded in society across the globe that are stifling the potential of women. Aside from the benefits of fairness, there is a powerful…
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Are you collaborated out?
If you aren’t collaborating on a project these days then I don’t know what you are doing with your day. It is everywhere in media and advertising circles these days. If we’re not partnering we’re collaborating. If we’re not collaborating we’re playing as a team. And if we’re not doing…
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What is the worst thing you’ve ever done in the office?
How would you feel if a prospective boss asked you that? How honest could you be? And would you expect to be offered the job as a result? And what is the point to such a question? Interviews are useless. You’d never judge whether an athlete should compete in the…
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Don’t fix the problem, eliminate the cause of the problem.
Since the launch of the Government Digital Service in 2012, the digital transformation engine for the UK government, there has been a significant step change in online services. Try applying for a driving licence online, if you haven’t done it recently, you’ll be shocked at how easy it is now. …
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More VOD questions than answers from media owners
Media research is never perfect, never has been. Depending on the starting perspective of the critic, mud can be thrown because the panel is too small; only a diary snapshot of a limited window in time; too broad in the questions asked (“have you seen just the front page of…
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Using data today
Everybody likes a story. Everybody likes to believe that they make good decisions when they trust to their gut instinct. There was a heated debate on Any Questions last month about the closure of a local maternity unit. It was replaced by a specialist unit 30 miles distant. There were…
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I want your job – or do I?
Amy Grier says that FOMO, or Fear Of Missing Out, applies to work too. She describes the gut wrenching feeling that she used to experience in her teens and twenties about missing out on a really good party. She says that this now surfaces, in her thirties, when she reads…
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What does your email style say about you?
Delivering a point in person is quite different from saying something on email. I’ve known people be enraged on reading a communication from a much loved colleague because their normal smiley manner of delivering a terse comment is missing from the written word. The opposite can of course also be…
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Champion moves
The 1997 advert for the Teacher Training Campaign: “No-one forgets a good teacher” resonated with lots of us because of course it is absolutely true. My best teacher at school was Miss Stott. She was only 4 foot 8, close to retirement and built like a sparrow but at the…
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Here’s 16 predictions for 2016
More adblockers used by more people. Not because people hate advertising, not because advertising is more intrusive than it used to be. Whether these two things are true or not is irrelevant. It is because ads slow things down that you really want to get at. Some news sites and…
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