The Strategy Blog.
-
Britain Decoded
“We divided ourselves among caste, creed, culture and countries but what is undivided remains most valuable: a mere smile and the love.” ― Santosh Kalwar Britain is divided. There’s no question about it. Brexit pitted family members against each other and the closeness of the vote has torn an even wider…
-
Public trust is in crisis
Government, business and media have all lost the confidence of the UK population in a dramatic fall in the last year. There is an unprecedented feeling in the UK that life is not as fair as it used to be. Only one in nine of the UK population think that…
-
Fake news, back to the bad old days
“The 2017 Edelman Trust Barometer reveals the largest-ever drop in trust across the institutions of government, business, media and NGOs. Trust in media (43 percent) fell precipitously and is at all-time lows in 17 countries” Fake news sells. It’s a cliché that most people don’t read past the headline of…
-
Could CES be better?
What struck your imagination at CES, the much anticipated trade show for leading edge developments this year? Our head of digital Sarah Treliving felt that overall whilst there’s lots of products on show that do cool stuff at the show, only a very few of them feel like they’ve…
-
2017, here comes more chaos, be ready to transform
2017 marks thirty years since the original publication of the book that made Chaos Theory popular. Chaos Theory is a branch of mathematics that explains how huge change can come about unexpectedly from the accumulation of tiny changes. The most famous example is the butterfly effect. This shows how a…
-
What motivates you?
We are not all motivated by the same things. Some of us are very motivated by the idea that there might still be a corner office in our future, if we haven’t all been replaced by robots. Some of us like to come to work because we enjoy working in…
-
Well OK..but who’s going to take the robots to lunch?
Robots are taking our jobs, or at least they’re about to. Or are they? Certainly programmatic is due to sweep across the industry and some jobs are becoming automated. Margins aren’t getting any fatter in advertising. Saving time and resource is one reasonable prediction for top bosses’ priorities in 2017. …
-
Open your heart to EVERYONE
Yellow skin scarcely covered the work of muscles and arteries beneath; his hair was of a lustrous black, and flowing; his teeth of a pearly whiteness; but these luxuriances only formed a more horrid contrast with his watery eyes, that seemed almost of the same colour as the dun-white sockets…
-
Lessons from out of this world.
Dr Ed Lu is an American physicist and former astronaut. He was one of the opening speakers at this year’s Marketing Society conference. How cool is that. Everyone wants to hear from an astronaut. He flew on two space shuttle flights and made an extended 6 month stay on the…
-
Football, like any other business, needs women in top jobs
Football: a beautiful game and a business. If there were more women involved in football at senior levels there would be better performance. When there are more women involved in senior management of businesses there is better performance. Is football really that different? There’s plenty of research into the benefits…
-
Culture explains all.
Have you been keeping up with the latest investigations into the Dark Matter of the universe? 100s of millions of pounds have been spent searching for Dark Matter. Physicists have been searching for 3 decades. Not only have they not found it they still don’t know what it is that…
-
The changing role of peak
A long time ago, in full service ad agencies, TV buying was a manual, spot by spot process. One of the first rules of TV buying for new buyers was that you had to buy 70% of a TV schedule in peak airtime, ie between 1730 and 2300. Most TV…
For your bookshelf
