The Strategy Blog.
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The loneliness of the empirical media planner.
Things are moving fast. New technologies are creating new opportunities for media planners but things are far from simple. The pace of change seems breath taking. The pace of change is going to continue to get faster still. The industry is full of questions. Ad fraud and viewability. Fake news…
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Why transformation is important
There’s an easy answer to this – pop down to your local town centre and ask the blacksmith. If you can’t find the blacksmith, look for the town crier and ask him. If you don’t look out for the inevitable consequences of external changes to your business, then you’ll…
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Where we stumble, there we find treasure
Learning to fail A new study into teaching has pointed out that one of the failures of our education system is that it doesn’t prepare students for failure, nor reward them for making mistakes. Which is a mistake. How do you learn, if you’re not learning from your mistakes? The…
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Are you ok?
February 2nd was Time to talk day, when the charity Time to change, encourages the nation to reach out to each other and take a moment to check in and make sure everyone is ok. Don’t worry if you missed it – you can take the time to reach out…
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Britain Decoded
“We divided ourselves among caste, creed, culture and countries but what is undivided remains most valuable: a mere smile and the love.” ― Santosh Kalwar Britain is divided. There’s no question about it. Brexit pitted family members against each other and the closeness of the vote has torn an even wider…
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Public trust is in crisis
Government, business and media have all lost the confidence of the UK population in a dramatic fall in the last year. There is an unprecedented feeling in the UK that life is not as fair as it used to be. Only one in nine of the UK population think that…
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Fake news, back to the bad old days
“The 2017 Edelman Trust Barometer reveals the largest-ever drop in trust across the institutions of government, business, media and NGOs. Trust in media (43 percent) fell precipitously and is at all-time lows in 17 countries” Fake news sells. It’s a cliché that most people don’t read past the headline of…
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Could CES be better?
What struck your imagination at CES, the much anticipated trade show for leading edge developments this year? Our head of digital Sarah Treliving felt that overall whilst there’s lots of products on show that do cool stuff at the show, only a very few of them feel like they’ve…
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2017, here comes more chaos, be ready to transform
2017 marks thirty years since the original publication of the book that made Chaos Theory popular. Chaos Theory is a branch of mathematics that explains how huge change can come about unexpectedly from the accumulation of tiny changes. The most famous example is the butterfly effect. This shows how a…
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What motivates you?
We are not all motivated by the same things. Some of us are very motivated by the idea that there might still be a corner office in our future, if we haven’t all been replaced by robots. Some of us like to come to work because we enjoy working in…
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Well OK..but who’s going to take the robots to lunch?
Robots are taking our jobs, or at least they’re about to. Or are they? Certainly programmatic is due to sweep across the industry and some jobs are becoming automated. Margins aren’t getting any fatter in advertising. Saving time and resource is one reasonable prediction for top bosses’ priorities in 2017. …
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Open your heart to EVERYONE
Yellow skin scarcely covered the work of muscles and arteries beneath; his hair was of a lustrous black, and flowing; his teeth of a pearly whiteness; but these luxuriances only formed a more horrid contrast with his watery eyes, that seemed almost of the same colour as the dun-white sockets…
For your bookshelf
