The Strategy Blog.
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What’s the most important quality in a great leader?
Eve Poole, author of Leadersmithing and leadership coach, believes that one of the overriding qualities for leadership is manners. Making others feel comfortable. Faced with rudeness you should shame those people by perhaps saying “How Rude” loudly and beaming at them. Or making eye contact and “shaming” them. (Do try…
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Clown school lessons in listening
This week I experienced clown school. No, I have not had a lifelong ambition to don a red nose and big shoes. Nor have I discovered a hitherto unknown love of slapstick. At a networking event for Rada for Business we had a taster of what clown school is like.…
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Measured caution or risk aversion?
It’s always a pleasure to watch Rory Sutherland of Ogilvy in full flow. If you haven’t seen him speak, here’s a collection of his bon mots. Last time I saw him speak he was holding the ad industry to account for a lack of risk taking. He said: “is the…
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Forensic media planning
The new forensics of media will change how we evaluate media, just as forensic DNA revolutionised criminal investigations. The introduction of forensic DNA in criminal investigations in 1985 revolutionised the field. Before this date, crime scenes relied on much patchier evidence. If the criminal wore gloves, there’d be no fingerprints,…
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If you need to see it to be it then here’s more role models for girls
Edwina Dunn, famous for setting up the mother of big data DunnHunnby, has retired from her previous life in data analytics and is tackling a problem dear to all our hearts, how to inspire young women. Her new book, The Female Lead, is designed to inspire the next generation of…
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Funny
Twitter chief Bruce Daisley used to have the wrong photo on his LinkedIn feed as he explained on the MediaCom Connected Podcast this month. Instead of his happy smiling face, for a long time he had a picture of iconic British comedian Bob Monkhouse, a man who frankly does not…
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Hate change? Read this.
“You get an ology….you’re a scientist ” Some adverts enter the language, and sometimes last there long after the product they were plugging has dropped the campaign. The BT ology ad featured Maureen Lipman as a grandmother, told by her grandson over the phone, (incidentally played by Josh…
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Abracadabra; there’s no fooling the robots
There are many talented chiefs in our industry. One of them is literally a magician. A highlight of any meeting with Trinity Mirror boss Simon Fox is that he might just make something disappear and reappear. He’s a member of the magic circle, and the last time the Trinity…
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The loneliness of the empirical media planner.
Things are moving fast. New technologies are creating new opportunities for media planners but things are far from simple. The pace of change seems breath taking. The pace of change is going to continue to get faster still. The industry is full of questions. Ad fraud and viewability. Fake news…
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Why transformation is important
There’s an easy answer to this – pop down to your local town centre and ask the blacksmith. If you can’t find the blacksmith, look for the town crier and ask him. If you don’t look out for the inevitable consequences of external changes to your business, then you’ll…
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Where we stumble, there we find treasure
Learning to fail A new study into teaching has pointed out that one of the failures of our education system is that it doesn’t prepare students for failure, nor reward them for making mistakes. Which is a mistake. How do you learn, if you’re not learning from your mistakes? The…
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Are you ok?
February 2nd was Time to talk day, when the charity Time to change, encourages the nation to reach out to each other and take a moment to check in and make sure everyone is ok. Don’t worry if you missed it – you can take the time to reach out…
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