“Programmatic: it’s automated trading – say it as it is.  What is big data? – it’s what you do with it that’s important”. This is Claudine Collins speaking her mind about advertising buzz words that she hears too much and just aren’t simple enough. We all have a tendency to use jargon, as discussed in…

Are you as sick of jargon as the rest of us? In the run up to a recent panel session with Karen Stacey, David Weeks and Omaid Hiwaizi, I asked around the office for everyone’s favourite, or is that most hated, jargon. There was a deluge of response. And not all of it is digital…

Economist Robert H. Frank coined the term Darwin’s Wedge to describe situations where stuff evolves to benefit the individual but actually is bad for the species overall. Look for instance at the elephant seal.  Bull elephant seals are huge.  They can weigh as much as 6 thousand pounds.  They’re 5 times bigger than female seals. …

This is Johnnie Cochrane on The people v OJ Simpson, American Crime Story.  The jury he’s talking about are of course those picked for the famous controversial murder trial in the 1990s.  But could he be talking about any jury?  Including those who are about to judge the awards for the upcoming, packed, 2016 awards…

The exciting part of the Oxford and Cambridge boat races this year was the women’s race. (Yes that’s right, the section of the old established rowing competition that although it has been taking place alongside the men’s race since 1927, and annually since 1967, has only been televised since 2015). It was a cox’s competition. …

Have you heard the MediaCom Connected Podcast yet? One of the issues that ceo Josh Krichefski highlights is diversity.  This time not diversity of gender or ethnicity or socio-economic background, though all of this is close to his heart and on his agenda.  This time he talked about head versus heart, art versus science: “There…

According to a new study from the University of Toledo there is a new sickness putting the first world at peril: Binge Viewing Their conclusion is that TV viewing is associated with poor mental and physical health outcomes. With the advent of novel media for viewing television, “binge-watching” is a growing public health concern that…

Facebook celebrated International Women’s Day in London with the launch of Theirworld’s  “Rewriting the code” campaign.  Sarah Brown said that this meant changing the deep rooted values embedded in society across the globe that are stifling the potential of women. Aside from the benefits of fairness, there is a powerful argument for business to support…

If you aren’t collaborating on a project these days then I don’t know what you are doing with your day.  It is everywhere in media and advertising circles these days. If we’re not partnering we’re collaborating.  If we’re not collaborating we’re playing as a team.  And if we’re not doing that at least then we’re…

How would you feel if a prospective boss asked you that?  How honest could you be? And would you expect to be offered the job as a result? And what is the point to such a question? Interviews are useless. You’d never judge whether an athlete should compete in the Olympics from an interview or…

Since the launch of the Government Digital Service in 2012, the digital transformation engine for the UK government, there has been a significant step change in online services.  Try applying for a driving licence online, if you haven’t done it recently, you’ll be shocked at how easy it is now.  In total there’s been over…

Media research is never perfect, never has been.  Depending on the starting perspective of the critic, mud can be thrown because the panel is too small; only a diary snapshot of a limited window in time; too broad in the questions asked (“have you seen just the front page of this paper?” this still qualified…