Ernest Hemingway fans will recognise this as the apparently contradictory yet ruefully truthful reply that Mike Campbell gives when he’s asked “How did you go bankrupt?” in Ernest Hemingway’s iconic novel The Sun Also Rises. It’s an important concept. It might seem contradictory, (if its gradual, how is it sudden?) but it isn’t uncommon and…

On April 2nd 2024 Taylor Swift officially became the 2545th richest billionaire on the planet.  (There are apparently a lot of billionaires these days).  According to Forbes she is the first musician to achieve this from talent alone (not needing side hustles).  A new concept has been named for her.  Swiftonomics, coined by Bloomberg, originally…