Month: August 2023

  • Have you transcended the Umwelt today?

    Transcending the Umwelt If you’re wondering what that is and why it matters, the Umwelt is a way of thinking and feeling that is specific to individual brains of different species, (and artificial intelligence).  Transcending your own Umwelt to understand others is crucial to being a planner and creating great communications for brands.  Understanding the…