Month: March 2023

  • When ads are welcome

    One of my esteemed colleagues used to like to reflect annually on the continued decline in the numbers of people who agreed with the TGI statement “The ads are better than the programmes on TV”.  The glorious Tess Alps, ex ceo of Thinkbox would counter that this was because the programmes had got better. People…

  • There are 48 ways to be creative.  Here’s number 10: Build communities.

    What’s creativity for? One use is creative destruction. To destroy and to clear away old and legacy models so as to allow you to create new mores and standards.  Sometimes it is impossible to create the new if the heritage of the past hangs heavily on your organisation or culture. If this is your intention…