Here’s two ways of achieving this.  Better use of data than your competition.  Better imagination (powered by better empathy and creativity). Author and journalist Derek Thompson says Moneyball has ruined baseball for him.  And ruined the music charts (he’s an expert here with his book Hit Makers, the science of popularity in an age of…

This might be a controversial statement for some.  And it depends of course on what you regard as “better”.  After all we are no longer in the so-called Golden Age of Advertising.  Creative legend and OG Dave Trott has recently posted lots of great ads on Twitter with his notes on how they cut through…