There are 48 techniques that can transform the creativity of the work that you do.  Here’s the fifth technique:  Ask yourself, beyond the brief, how does this deliver really long-term success? Shamanism is one of the oldest belief systems.  Beliefs incorporate a strong sense of family, ancestry and animism, the idea that spirits exist in…

There have been roughly 4 ages of advertising.  We have now entered the 5th age.  The Age of Relevance. In the  1st age in the 1950s, in the Age of Interruption, consumers were happy to pay attention to advertising and essentially to do what it told them to do because they actively sought the reassurance of…