No more planning for the average How average are you?  Most people consider themselves above average.  It is a behavioural heuristic known as illusory superiority.  Yet planning for the “average” or typical person is normally how we make things work. Offices for example are planned for the average person.  Average size, average outgoing personality, and…

Can’t smell you, can’t touch you, can’t make eye contact with you, can you still motivate me? The movie director John Boorman has written that when he wanted to get the most out of a movie star during a shoot, he would make a small adjustment to their hair just before filming.  He said that…