The long and the short needs some additions: the medium term and the very long. The ad industry and marketing is familiar with the collective wisdom of the IPA best practice papers summed up by Binet and Field’s paper The Long and the Short of It where the importance of balancing short term tactics with…

We’re in survival mode.  And this affects each of us in different ways.  A recent assessment of how consumers are feeling includes this list: Anxiety; Isolation; Loneliness; Boredom; Thankfulness; Community spirit; Slow Living; Personal growth.  And, of course, it describes how we are all feeling too. There’s been a faster transformation in how we work…