Keeping up with the kids. Here’s another point about brand building in the 21st century.  The internet means changes are immediate.  In analogue times change was slower and it was easier to keep pace.  Now it is faster and more important, and in some ways more cryptic. Its important for anyone who is advising a…

It isn’t either or. One of the plagues of our industry is binary thinking.  Its nice and simplistic to pit different ideas or disciplines against each other.  It isn’t true or helpful. A thorough reading of the IPA Effectiveness award winners in 2018 shows that there are many factors that might need to be considered…