Which is the most important factor for transformation? At the beginning of 2018 we asked our clients a big question.  Of all of the multiple issues facing our industry, (including GAFAM, Brexit, Millennials, Voice, Purpose etc etc), all of which are on marketers’ minds, which is the most important? I can reveal here that the…

In today’s business world, doing the same thing you always did is not an option. If you don’t innovate, you die.  It could be a slow demise, might be fast, but thriving isn’t on the cards if you don’t change. One of the fastest and most effective ways to drive digital innovation is to go…

Two ways to succeed at networking. Some of us are naturals at networking.  Given a luke warm glass of indifferent white wine and some limp crisps those lucky people circulate at room like honey bees in search of nectar. Two hours later they are the last to leave (undoubtedly to go on to their next…

For IWD 2018 make a pledge.  No more standing by. Let’s talk about bravery. Not mountain climbing. Not parachuting out of a plane. Not bungee jumping, abseiling, marathon running, Tough Mudder or Iron Man training. All of which are admirable. I’d like to talk about everyday bravery. The bravery never just to standby and listen…

11 hours of media consumption in 8 hours of time. This is not a creative endeavour; it is a race for attention This is how Jez Nelson, ceo of Somethin Else, describes the content development and audience generating business he’s in.  I think it is a good description of the business we are all in. …