Month: May 2017
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What’s the most important quality in a great leader?
Eve Poole, author of Leadersmithing and leadership coach, believes that one of the overriding qualities for leadership is manners. Making others feel comfortable. Faced with rudeness you should shame those people by perhaps saying “How Rude” loudly and beaming at them. Or making eye contact and “shaming” them. (Do try this in a media pub…
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Clown school lessons in listening
This week I experienced clown school. No, I have not had a lifelong ambition to don a red nose and big shoes. Nor have I discovered a hitherto unknown love of slapstick. At a networking event for Rada for Business we had a taster of what clown school is like. One of the exercises involved…
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Measured caution or risk aversion?
It’s always a pleasure to watch Rory Sutherland of Ogilvy in full flow. If you haven’t seen him speak, here’s a collection of his bon mots. Last time I saw him speak he was holding the ad industry to account for a lack of risk taking. He said: “is the industry programmed to think too…
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Forensic media planning
The new forensics of media will change how we evaluate media, just as forensic DNA revolutionised criminal investigations. The introduction of forensic DNA in criminal investigations in 1985 revolutionised the field. Before this date, crime scenes relied on much patchier evidence. If the criminal wore gloves, there’d be no fingerprints, so any astute crook could…