“You get an ology….you’re a scientist ”   Some adverts enter the language, and sometimes last there long after the product they were plugging has dropped the campaign.   The BT ology ad featured Maureen Lipman as a grandmother, told by her grandson over the phone, (incidentally played by Josh Krichefski’s brother by the way),…

There are many talented chiefs in our industry.  One of them is literally a magician.   A highlight of any meeting with Trinity Mirror boss Simon Fox is that he might just make something disappear and reappear.  He’s a member of the magic circle, and the last time the Trinity Mirror roadshow hit our agency…

Things are moving fast.  New technologies are creating new opportunities for media planners but things are far from simple.   The pace of change seems breath taking.  The pace of change is going to continue to get faster still. The industry is full of questions.  Ad fraud and viewability.  Fake news is tarnishing reputations.  The calculation…

There’s an easy answer to this – pop down to your local town centre and ask the blacksmith.  If you can’t find the blacksmith, look for the town crier and ask him.   If you don’t look out for the inevitable consequences of external changes to your business, then you’ll end up in the same…