Month: February 2016
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More VOD questions than answers from media owners
Media research is never perfect, never has been. Depending on the starting perspective of the critic, mud can be thrown because the panel is too small; only a diary snapshot of a limited window in time; too broad in the questions asked (“have you seen just the front page of this paper?” this still qualified…
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Using data today
Everybody likes a story. Everybody likes to believe that they make good decisions when they trust to their gut instinct. There was a heated debate on Any Questions last month about the closure of a local maternity unit. It was replaced by a specialist unit 30 miles distant. There were stories, both on AQ and…
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I want your job – or do I?
Amy Grier says that FOMO, or Fear Of Missing Out, applies to work too. She describes the gut wrenching feeling that she used to experience in her teens and twenties about missing out on a really good party. She says that this now surfaces, in her thirties, when she reads about her friends’ new start-ups,…