You must have heard this more than once.  As the summer milk round kicks off the requests from graduates will begin to escalate.  Dave Trott, years ago, wrote a definitive guide “How to get a job in advertising” which includes the memorable advice :”99% of people trying to get a job believe they are whiz…

“I want to bring our country together, our United Kingdom together…to reclaim a mantle that we should never have lost – the mantle of One Nation, One United Kingdom.”.  So said David Cameron on the day of the elections results.   Well in one way we are definitely already two nations.   If you flick…

It’s an increasing problem for media practitioners: how do we tell the difference between new technologies/brands/products/platforms that  are short-term fads, and those that will establish themselves as long-term staples of our lifestyles and cultures. To help us all do this, I propose the Loch Ness monster test. On May 2 1933, 82 years ago last…