Month: January 2015
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Pitch rehearsals in the dark.
Men may have outnumbered women on stage by some margin at the Marketing Society conference but the women who did feature were amazing. Kirsty Wark chaired the day with charm. Carolyn McCall never disappoints. She’s always great, either personally, where she is nothing but kind, nor professionally where she is always as impressive as…
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“Have you noticed how the best planners are often biologists?” Rory Sutherland
This throwaway comment, from the Grand Rory, gave me pause to think. Biologists, really? Rory believes they best understand how the brain works. A biology graduate would have great expertise in the reptilian brain for instance, which helps to explain system 1 vs system 2 thinking that many consider crucial to predicting behaviour. …