Month: October 2014
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Gaming the system
Back in the summer (can you remember the summer ?) Campaign shared some of my holiday reading. As it happened the weather in Devon was ok and the waves were suitable (not too gnarly, not too tiny). Therefore I didn’t get to my book about the end of civilisation in the Bronze Age yet,…
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Driving word of mouth is a great ambition, but it can go too far.
I’ve got a packet of “repositional notes” on my desk. You’d probably recognise them as “post it” notes. I will probably use them in the same way as I would genuine post it notes, just as I will “hoover” my carpet with a Henry and chuck a “flying disc” in the park instead of a…
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HiPPO versus HiPo or why hierarchy can be bad for performance.
A knock at the door of a hotel in Amsterdam. Mick Jagger opens the door and bamm Charlie Watts punches him in the face. Journalist Bill German says during a meeting where the Stones were discussing splitting up Mick Jagger said to Charlie Watts: “None of this should matter to you because you’re only my…