One of the most moving presentations at the APG judging this year saw several of the industry titans, who were judging, wiping a secret tear away. Evan Kearney from O&M Memac explained the thinking behind the Sprite Cricket Stars competition in UAE. Designed to drive penetration amongst immigrant labourers, Kearney painted an emotional picture of…

I’ve been invited to give the key note speech at this year’s MRG conference in December.  If you’re going I look forward to seeing you there.  I’m flattered to be asked, and the organisers have given me an open brief, what an opportunity!   The theme of the conference is “Celebrating the best media research…

Entropy never decreases. This is the second law of thermodynamics. Entropy is the idea that everything tends to drift into chaos or disorder.  This is certainly true of my desk.  And kitchen.  The classic example from the kitchen is a dropped cup.  It will smash into pieces and however long you leave those pieces there…