Media research may be improving in accuracy in silos but overall we are building the Tower of Babel. According to the book of Genesis, the whole world once had a single language.  And because they had a single language they really began to get somewhere.  The people of the the city of Babel said: “Come,…

It is impossible not to warm instantly to Katie Kempner.  She is head of global communications for ad agency CP+B but also the creator and host of an online show called “Perspectives with Katie Kempner” (www.katiekempner-perspectives.com). The show’s mission is to inspire and empower working women.  She asked me to be one of a series…

A year ago my co-author Jonathan Salem Baskin told  Economist Summit delegates that the job of marketing was to represent consumer truth within the organisation.  Not to make ads that spin the truth, not in fact only just to make ads at all, but to influence all aspects of marcomms that the consumer encounters, whether…