Month: August 2012
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UK TV viewers will see 1 trillion TV ads in 2012
This is the cute soundbite from Deloitte’s TV predictions at Edinburgh this August. Let’s remember how to put 1 trillion into context. If 1 million seconds is11.5 days, and 1 billion seconds is 32 years, then 1 trillion seconds is 32,000 years. So that’s a lot of TV ads then. Deloitte spend some time in…