Month: August 2012

  • UK TV viewers will see 1 trillion TV ads in 2012

    This is the cute soundbite from Deloitte’s TV predictions at Edinburgh this August.  Let’s remember how to put 1 trillion into context.  If 1 million seconds is11.5 days, and 1 billion seconds is 32 years, then 1 trillion seconds is 32,000 years.  So that’s a lot of TV ads then. Deloitte spend some time in…