At a drinks party recently one magazine editor confided in me that he thought the future business model for his magazine lay in diversification of services.  Conferences and events have long been used by Media Week to generate added revenues.  (Have you booked your table yet ?) This kind of of thing is newer for…

The Pitch got mixed reviews from critics.  The hour long unscripted shows on Sky Atlantic showed a behind the scenes view of two creative agencies pitching for a US client’s business.  Jonathan Bernstein writing in the Guardian said “The Pitch is so boring it would drive Don Draper to drink”.  (See what he did there?… no,…

“Truth in advertising has long been something to ignore or interpret creatively, if not intentionally avoid altogether”.  When Jonathan Salem Baskin and I wrote the opening words to our book Tell the Truth we did so out of a strong sense that the marketing industry was not reacting fast enough to the enormous change in…