I have found a new topic of conversation for Small Talk occasions.  This is something I look for constantly because I have never found Small Talk to come naturally to me.  Deep Intense Enormous Talk I find relatively easy to jump into.  But this is clearly not always appropriate for dinner parties, drinks parties…

The layers between marketing and the customer are stripped back this week with the release of Morgan Spurlock’s new film The Greatest Movie Ever Sold.  Brand Republic interviewed him here earlier this month (http://www.mediaweek.co.uk/news/1096732/Video-Morgan-Spurlock-turned-camera-adland-BR-asks-liked-saw/?DCMP=ILC-SEARCH). Spurlock’s intention is to lay bare the relationship between brands and content.  He says in the interview that he first tried…

A client of mine asked to go to L’Escargot last month for lunch.  It was a very popular media haunt at one point, although I didn’t spot anyone I knew there on this recent occasion.  At the height of its popularity I never actually went because I was so fond of my personal L’Escargot joke. …