A decade or so ago there was a lot of talk about black box media solutions.  About how in the future there would be so much information and data about people that you wouldn’t really need strategists any more you would just plug everything into a big black box and the right answer would come…

If there is one thing that all businesses have in common as they look at plans for 2012 it is that we all would like improved performance from our teams.  There is no one way that guarantees improved performance.  You can try financial incentives.  One of the things that Jack Welch is often quoted as…

It sometimes seems that everything is changing.  We rely more and more on predictions or forecasts of how things will turn out in the new environment.  Forecasting.  Can’t live without it, can we? Yet the wisest comment I’ve read so far about the Vickers Independent Commission on Banking Report is from the FT’s banking editor…

Specific ad executions for local media from newspapers to outdoor sites are underused by national advertisers. Local copy can be extremely effective and the barriers to delivering it are worth overcoming.   Noodles show that this local customisation can be pushed even further.   In this month’s Fast Company Magazine Martin Lindstrom (author of Buyology)…