This is according to the writings of Jonathan Salem Baskin – much respected marketer, author and blogger. His latest book “Histories of Social Media” explains that the behaviours we all talk about so much as new – Twitter, Facebook etc etc – are actually all really based on very ancient human practices. His entertaining analysis…

Image:worldgallery.com How refreshing to hear WPP’s planning guru Jon Steel, on a recent visit to MediaCom, talk about the need to get under the skin of what is really meant and felt in a qual research group, rather than simply reporting what has been said during it. We live in such a world of instant…

Everyone loves a Venn diagram don’t they ? I know I do. Venn diagrams were originally invented by John Venn in 1880. How many of us can expect to live on as a diagram for over a century. The new truth marketing Venn diagram is the intersection between the three things that the consumer wants…