The current argument about the Afghan war and the deployment of troops between the former head of the army and the former ambassador to Afghanistan gives us three things to watch out for when making judgements about deploying resources for a communications strategy. The row – which you can read more about at http://www.bbc.co.uk/news/uk-12186888 –…

www.walyou.com Deloitte, the hosts of the Technology, Media and Telecommunications Predictions 2011, were very careful to mandate “Chatham House” rules at their launch event in London this week. Peter O’Donoghue, Predictions Lead Partner, said “No blogging, no tweeting and no Facebook Status updating” as he welcomed us to the overview; which seemed to cover most…

Truth in communications and marketing is like a treacle covered magnet. We are drawn to it and its very sticky. When we are introduced to truthful ideas we talk about them and spread them around. Truthiness on the other hand (it is a real word by the way – it was Word of the Year…

Here’s my prediction for 2011. The brands that will be most successful this year are those that tell the truth. It’s the next phase in the Age of Dialogue that we at MediaCom have been talking about for three or four years now. The conversations that consumers are having about brands and products are not…