Month: March 2010
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Be yourself
“It resembled some kind of Stalinest Show trial”. This description was not of a bad buying audit or tricky new business pitch. The incident in question referred to someone’s experience of part of a training course. Following a profile report the attendees of this particular training programme had to explain their profiles to each other,…
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Need, Greed, Speed.
Vijay Viatheeswaran, Economist correspondent, was the Chair of the Economist Summit on Redesigning Business: The Big Rethink which ran in London last week. “Need, Greed, and Speed” was his theme for day one. Our mission at the Summit to consider incorporating the principles of design thinking in order to avoid being tripped up by those…
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Pain is good
Pain is good was the message from Adam Freeman (Director, Consumer Media) at the Guardian who came and spoke at a MediaCom planning awayday last week. Our topic was about change management, the hot topic at many awaydays at the moment I would think. Speaking to Marketing Magazine recently I coined the term “reconstruction” for…
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Who cares what Ian from Congleton thinks?
There is a massive poster on my way to work now that shows a bloke called Ian from Congleton who says he’s going to vote Conservative for the first time in the next election. Hands up if you know where Congleton is. As a southerner born and bred I had to search online. It turns…