Month: November 2009
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Dream Guardians
Earlier this month a selection of the extremely glamorous (and me) met at the Banqueting House at Whitehall for the Cosmopolitan Ultimate Women of the Year awards. Cosmopolitan magazine has been a part of female culture for decades now. You might love it, you might disdain it, you might grow out of it, but you…
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Search for Brand Saliency
The other day in a workshop about great challenger brands for one of our clients, a colleague put up the Bugaboo pushchair as his current favourite brand. I left the world of kids buggies behind some years ago now, (my kids are in secondary school) but his glowing reports about the fabulous sense of independence…
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If you build it, they won't necessarily come
In the 1989 movie Field of Dreams the hero, played by Kevin Costner, converts a corn field at his farm in Iowa into a baseball field. He does this, despite needing the land to grow food since he’s on the verge of bankruptcy, because he has heard voices saying “Build it and they will come”. …
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Don’t forget your guests while toiling in the kitchen
The big headlines around reality TV at the moment are of course all about XFactor and Strictly Come Dancing. But in my view the best reality TV on offer is Come Dine with Me which has been a real treat running regularly but quietly over on Channel 4.