Delivering a point in person is quite different from saying something on email.  I’ve known people be enraged on reading a communication from a much loved colleague because their normal smiley manner of delivering a terse comment is missing from the written word. The opposite can of course also be true.  Do you find yourself…

The 1997 advert for the Teacher Training Campaign: “No-one forgets a good teacher” resonated with lots of us because of course it is absolutely true. My best teacher at school was Miss Stott.  She was only 4 foot 8, close to retirement and built like a sparrow but at the sound of her high heels…

More adblockers used by more people. Not because people hate advertising, not because advertising is more intrusive than it used to be.  Whether these two things are true or not is irrelevant.  It is because ads slow things down that you really want to get at.  Some news sites and magazines take four times longer…

2016 trend for cultural traction: Strong women on the rise. “If she doesn’t do the challenge, then Beyonce will weep” This is Vicky Pattison talking about Lady C’s first jungle challenge.  Vicky, who the Radio Times quaintly characterises as being famous for “getting drunk and shouting a lot on MTV’s Geordie Shore”, painted a picture…

The balance of power is shifting because of a step-change in how people search.  This change is enormous. It must inform our planning for brands. Search is changing The App is the start place for search now in many cases.  44% of product searches start on Amazon not Google according to Brian Beck, SVP of…